Journal of Marketing Perspectives

The Mission​

The Journal of Marketing Perspectives is a journal dealing with issues in business and marketing. Direct submissions to the Journal of Marketing Perspectives are reviewed on a continuing basis. Submissions may be made by submitting a copy of your article either in Microsoft Word or PDF format to info@academyofbusinessresearch.com or by submitting through the form below.

The Journal of Marketing Perspectives is intended for parties that are interested in the practical applications of marketing research. The intended readership consists of both researchers and practitioners. The emphasis of the journal is on applications, not the statistical methodology used to derive the applications. Thus, any empirical work should be clearly outlined so that a wide spectrum audience can follow the practical applications of the manuscript.  

The mission of the Journal of Marketing Perspectives is to support researchers and practitioners in the application of business and industrial development.