Journal of Marketing Perspectives

The Mission​


The Journal of Marketing Perspectives is a journal dealing with issues in business and marketing.  Direct submissions to the Journal of Marketing Perspectives are reviewed on a continuing basis.  Submissions may be made by submitting a copy of your article either in Microsoft Word or PDF format to or by submitting through the form below.


The Journal of Marketing Perspectives is intended for parties that are interested in the practical applications of marketing research. The intended readership consists of both researchers and practitioners. The emphasis of the journal is on applications, not the statistical methodology used to derive the applications.  Thus, any empirical work should be clearly outlined so that a wide spectrum audience can follow the practical applications of the manuscript.  


The mission of the Journal of Marketing Perspectives is to support researchers and practitioners in the application of business and industrial development. 

















Journal Editor

  • Hennie van Bulck,

      University of South Carolina Sumter







Journal Reviewers


Amy Patrick

      Wilmington University


Arlene Nicholas

      Salve University Canada

Chris Myers

      Texas A&M Commerce


D. Anthony Miles
      Ph.D., MPC, RBA, CMA, MBC


Dan Myers

      Western Kentucky University


David LeBaron

      Salisbury University

Deborah Sanders

      Lehman College

Derrick Deslandes

      University of West Indies


Gerry Van Loon

      City Tech CUNY

Imran Khan

      University of Nebraska Lincoln


Karen Tangen

      Bethel University

Kevin McEvoy

      University of Connecticut

Lana Nino

      Whittier College


Mahesh Gopinath

      Old Dominion University


Manesh Tewari

      Northeastern Oklahoma State Univ.

Marcy Jance

      Indiana University East


Mike Onoroato

      SUNY Old Westbury

Natial Nixon

      Philadelphia University

Phil Boutin

      Eastern Kentucky University


Raymond Liu

      University of Mass Boston


Robert Owen

      Texas A&M Texarkana


Scott D. Roberts

      University of the Incarnate Word

Theresa Billiot

      Cameron University